I work with ambitious brands and organizations to uncover their brand DNA, build meaningful brand experiences and increase the ROI of their marketing & digital activities. If a particular challenge has been keeping your team up at night, I can provide a fresh point of view and create momentum for your projects, brand and organization.
I focus on three key areas.
BRAND STRATEGY
Using a consumer-centric approach that combines design thinking, archetypal branding and behavioural economics, I collaborate with your team to uncover the underlying brand truths that drive your brand’s DNA, help crystallize your brand story and create a road-map to becoming more competitive.
CONSUMER EXPERIENCE
Beyond the technology, trends and buzzwords you’ll find simple human truths. It is these truths, that influence perception, brand experience and drive behavior. Beyond looking at WHAT customers say, I help you understand the WHY of their behavior, map out customer journeys, then translate insights into actionable marketing advice and activities that help create remarkable and meaningful brand experiences.
DIGITAL TRANSFORMATION
By placing the customer and digital thinking at the core of your business, you can take charge of your digital transformation. I work with you to assess your brand’s digital readiness, shape your digital activation strategy, optimize existing activities and help you maximize digital integration at all customer touch-points.
Some of the brands I’ve worked with
BUILDING BRANDS
I believe in a very simple idea. That brands and organizations who have a true and fundamental understanding of their core DNA, will be more successful. That by aligning activities, efforts and investments to the ideas and principles behind this DNA, they can create real differentiation and tap into their true potential. The potential to grow, to innovate, to engage customers and bring new ideas to life.
INFLUENCING BEHAVIOR
I believe the key to influencing behavior is understanding how data, context, creativity, content and consumer psychology intersect. It’s at this intersection of art and science, people and technology, between brand truths and human truths, that you will find opportunities to redefine brand experiences, create engagement and accelerate growth.
Accomplished executive with over 20 years experience helping leading brands articulate their brand story, focus their marketing activities and build more consumer-centric experiences. A true hybrid of strategist, technologist and creative leader with a proven track record of leading new business initiatives, managing cross-functional teams and creating momentum within organizations. Led the development of over 150 advertising campaigns and over 200 digital projects.
INDUSTRY EXPERTISE
Packaged Goods | Travel | Fashion & Beauty | Retail | Financial Services | Telecom | Entertainment
EXPERIENCE
Consumer Behaviour & Insights | Brand Planning | Digital Strategy | CRM Strategy | Brand Experience Design | Activation | eCommerce optimization | Content Strategy | Creative Direction | New Business
Building a clear vision and compelling story around your brand is only the first step. True success is about connecting that vision to actions that can be taken everyday, in every role of your organization and across every customer touch-point.
This is why my approach to brand transformation is about real collaboration and focused on helping brands taking that first step as a team. I believe that as a team you can more easily transform words and ideas into concrete products, software, hardware and services. As a team you can stand stronger; as a team you can go farther; and as a team that is truly aligned, you can take on any challenge and win.
Let’s get started.
Vincent Van Gogh
"Great things are done by a series of small things, brought together"
I have led the development of over 150 advertising campaigns and over 200 digital projects. Below are some of the projects that I have been involved with over the past few years.
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Web, Mobile, Online Video, Digital Media, TV
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Web, Mobile, Online Video, Digital Media, POS
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TV, Print, Digital media
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TV, OOH, Print, Digital, Social
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TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship
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TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship
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TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship
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CRM, Web, Social, Mobile, Activation, eCommerce
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CRM, Web, Social, Mobile, Activation, eCommerce
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Web, Social, Mobile, Digital Media, Activation
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CRM, Web, Social, Mobile, Activation, eCommerce
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CRM, Email, Direct Marketing, Web, POS, Activation
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TV, Print, Web, Activation
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Radio, Print, Web, Digital Media, OOH
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TV, Print, OOH, Web, Social, Activation
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TV, Print, OOH, Web, Social, Cinema ads, Digital Media
"In the the middle of every difficulty, lies opportunity"
Albert Einstein
"The secret to change is to focus all your energy not on fighting the old, but on building the new"
Socrates
"Be not afraid of moving slowly. Be afraid of standing still."
Chinese Proverb
"A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."
Wayne Gretzky
"If you want to go fast go alone, if you want to go far go together"
African Proverb
DANIEL DUTESCO
danieldutesco@gmail.com