AT THE INTERSECTION OF CREATIVITY, BUSINESS  & TECHNOLOGY  YOU WILL FIND OPPORTUNITY

AT THE INTERSECTION OF CREATIVITY, BUSINESS  & TECHNOLOGY  YOU WILL FIND OPPORTUNITY





I HELP AMBITIOUS BRANDS TURN VISION INTO ACTION

I work with ambitious brands and organizations to uncover their brand DNA, build meaningful brand experiences and increase the ROI of their marketing & digital activities. If a particular challenge has been keeping your team up at night, I can provide a fresh point of view and create momentum for your projects, brand and organization.

I focus on three key areas.


BRAND  STRATEGY

Using a consumer-centric approach that combines design thinking, archetypal branding and behavioural economics, I collaborate with your team to uncover the underlying brand truths that drive your brand’s DNA, help crystallize your brand story and create a road-map to becoming more competitive.

 

  • BRAND DNA
  • BRAND POSITIONING
  • COMMUNICATIONS STRATEGY
  • PROMOTIONAL STRATEGY
  • SPONSORSHIP STRATEGY
  • PRODUCT STRATEGY
  • EXPERIENTIAL STRATEGY

CONSUMER EXPERIENCE

Beyond the technology, trends and buzzwords you’ll find simple human truths. It is these truths, that influence perception, brand experience and drive behavior. Beyond looking at WHAT customers say, I help you understand the WHY of their behavior,  map out customer journeys, then translate insights into actionable marketing advice and activities that help create remarkable and meaningful brand experiences.

  • CONSUMER BEHAVIOUR & INSIGHTS
  • PERSONA DEVELOPMENT
  • CUSTOMER JOURNEY MAPPING
  • CUSTOMER DECISION JOURNEY ANALYSIS
  • UX/UI STRATEGY
  • TARGETING & CONTENT OPTIMIZATION
  • CRM STRATEGY

DIGITAL TRANSFORMATION

By placing the customer and digital thinking at the core of your business, you can take charge of your digital transformation. I work with you to assess your brand’s digital readiness, shape your digital activation strategy, optimize existing activities and help you maximize digital integration at all customer touch-points.

 

  • DIGITAL STRATEGY
  • DIGITAL READINESS ASSESSMENT
  • ACTIVITY OPTIMIZATION
  • DIGITAL ACTIVATION
  • DIGITAL CONTENT
  • SOCIAL & INFLUENCER STRATEGY
  • POS DIGITAL INTEGRATION

Some of the brands I’ve worked with

APPROACH

BUILDING BRANDS

I believe in a very simple idea. That brands and organizations who have a true and fundamental understanding of their core DNA, will be more successful. That by aligning activities, efforts and investments to the ideas and principles behind this DNA,  they can create real differentiation and tap into their true potential. The potential to grow, to innovate, to engage customers and bring new ideas to life.

INFLUENCING  BEHAVIOR

I believe the key to influencing behavior is understanding how data, context, creativity, content and consumer psychology  intersect. It’s at this intersection of art and science, people and technology, between brand truths and human truths, that you will find opportunities to redefine brand experiences, create engagement and accelerate growth.

 

 

ABOUT ME


Accomplished executive with over 20 years experience helping leading brands articulate their brand story, focus their marketing activities and build more consumer-centric experiences. A true hybrid of strategist, technologist and creative leader with a proven track record of leading new business initiatives, managing cross-functional teams and creating momentum within organizations. Led the development of over 150 advertising campaigns and over 200 digital projects.

INDUSTRY EXPERTISE
Packaged Goods | Travel | Fashion & Beauty | Retail | Financial Services | Telecom | Entertainment

EXPERIENCE
Consumer Behaviour & Insights |  Brand Planning  | Digital Strategy | CRM Strategy |  Brand Experience Design | Activation | eCommerce optimization | Content Strategy | Creative Direction | New Business

 


ACTIONABLE ADVICE

Building a clear vision and compelling story around your brand is only the first step.  True success is about connecting that vision to actions that can be taken everyday, in every role of your organization and across every customer touch-point.

This is why my approach to brand transformation is about real collaboration and focused on helping brands taking that first step as a team. I believe that as a team you can more easily transform words and ideas into concrete products, software, hardware and services. As a team you can stand stronger; as a team you can go farther; and as a team that is truly aligned, you can take on any challenge and win.

Let’s get started.


  • "Great things are done by a series of small things, brought together"

    Vincent Van Gogh

RECENT PROJECTS & CAMPAIGNS


I have led the development of over 150 advertising campaigns and over 200 digital projects. Below are some of the projects that I have been involved with over the past few years.



ROLE.

Customer Digital Strategy
Customer Acquisition Strategy
Consumer Journey Mapping
Digital Content strategy
UX/UI strategy
Social Strategy
Retail Partner Activation Strategy
POS Activation Strategy
Connection Plan

OUPUT.

Web, Mobile, Online Video, Digital Media, TV



ROLE.

Digital Strategy
Consumer Journey Mapping
Digital Content strategy
Social Strategy
UX/UI strategy
Retail Partner Activation Strategy
POS Activation Strategy
Connection Plan

OUTPUT.

Web, Mobile, Online Video, Digital Media, POS



ROLE.

Brand Strategy
Communications Strategy
Digital Optimization Strategy
Content Strategy
Social Media Strategy

OUTPUT.

TV, Print, Digital media



ROLE.

Brand Strategy
Digital & Social Strategy
Digital Innovation
CRM Strategy

OUTPUT.

TV, OOH, Print, Digital, Social



ROLE.

Brand Strategy
Communications Strategy
Digital & Social Media Strategy
Digital Content Strategy
Activation Strategy
Sponsorship Strategy

OUTPUT.

TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship



ROLE.

Activation Strategy
Experiential Strategy
Digital & Social Media Strategy
Digital Content Strategy
Sponsorship Strategy

OUTPUT.

TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship



ROLE.

Brand Strategy
Communications Strategy
Digital & Social Media Strategy
Digital Content Strategy
Activation Strategy
Sponsorship Strategy

OUTPUT.

TV, Print, OOH, Web, Social, Mobile, Activation, Sponsorship



ROLE.

CRM Strategy
Digital & Social Media Strategy
Digital Content Strategy
Activation Strategy
Sponsorship Strategy
Communications strategy
UX/UI Optimization

OUTPUT.

CRM, Web, Social, Mobile, Activation, eCommerce



ROLE.

CRM Strategy
Digital & Social Media Strategy
Digital Content Strategy
Activation Strategy
Sponsorship Strategy
Communications strategy
UX/UI Optimization

OUTPUT.

CRM, Web, Social, Mobile, Activation, eCommerce



ROLE.

Digital Strategy
Social Media Strategy
Digital Content Strategy
Activation Strategy

OUTPUT.

Web, Social, Mobile, Digital Media, Activation



ROLE.

CRM Strategy
Digital & Social Media Strategy
Digital Content Strategy
Activation Strategy
Sponsorship Strategy
Communications strategy
UX/UI Optimization

OUTPUT.

CRM, Web, Social, Mobile, Activation, eCommerce



ROLE.

Promotional Strategy
Loyalty Program Design
Loyalty Program Strategy
Sales & Retail Merchandising Strategy
Employee Activation

OUTPUT.

CRM, Email, Direct Marketing, Web, POS,  Activation



ROLE.

Brand Strategy Qc market
Communications Strategy
Digital & Social Media strategy
Activation Strategy
Content strategy

OUTPUT.

TV, Print, Web, Activation



ROLE.

Brand Strategy Qc market
Communications Strategy
Digital & Social Media strategy
Activation Strategy
Content strategy

OUTPUT.

Radio, Print, Web, Digital Media, OOH



ROLE.

Canada Brand Strategy
US Brand Strategy
Communications Strategy
Digital & Social Strategy
Activation Strategy
Licensing Strategy
POS Strategy

OUTPUT.

TV, Print, OOH, Web, Social, Activation



ROLE.

Quebec Brand Strategy
Communications Strategy
Digital Strategy
Activation Strategy
POS Strategy

OUTPUT.

TV, Print, OOH, Web, Social, Cinema ads, Digital Media


  • "In the the middle of every difficulty, lies opportunity"

    Albert Einstein
  • "The secret to change is to focus all your energy not on fighting the old, but on building the new"

    Socrates
  • "Be not afraid of moving slowly. Be afraid of standing still."

    Chinese Proverb
  • "A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be."

    Wayne Gretzky
  • "If you want to go fast go alone, if you want to go far go together"

    African Proverb

GET STARTED


DANIEL DUTESCO

danieldutesco@gmail.com



share on